A performance-based sales partnership in automotive
Rabdan Premium Wheels is an automotive dealer selling premium vehicles across Nigeria from its base in Abuja. The partnership with BagBoy Group is a performance-based sales arrangement: rather than engaging an agency for marketing alone, Rabdan Premium Wheels works with BagBoy Group to move vehicles through a referral-driven, commission-based model where BagBoy Group earns on completed sales.
Turning reach and relationships into sold vehicles
The business opportunity BagBoy Group identified was straightforward: premium vehicle sales depend on trusted buyer relationships and careful, end-to-end handling of the sales process — not just inventory listings. Rabdan Premium Wheels needed a partner capable of generating referrals, managing buyer relationships and closing sales on the brand's behalf, with compensation tied directly to vehicles actually sold.
Referral-driven customer acquisition tied to sales
BagBoy Group's strategy was to build a referral-driven customer acquisition engine for Rabdan Premium Wheels. The approach connects BagBoy Group's brand, digital and business development activity directly to vehicle sales: generating qualified referrals, managing the buyer relationship through to completion, and earning a commission only on delivered results. This aligns BagBoy Group's incentives with Rabdan Premium Wheels' revenue rather than with marketing activity alone.
A tiered, performance-based settlement model
The partnership is governed by a tiered settlement structure tied to the value of each completed vehicle sale:
| Vehicle Sale Value | Settlement |
|---|---|
| ₦1M – ₦10M | ₦200,000 |
| ₦10.1M – ₦20M | ₦300,000 |
| ₦20.1M – ₦50M | ₦500,000 |
| ₦50.1M – ₦100M | ₦1,000,000 |
| Above ₦100M | Subject to discussion |
For vehicle sales above ₦100M, the settlement arrangement is subject to discussion between the parties. The structure keeps BagBoy Group's earnings directly proportional to the value of vehicles sold.
Structured records for referrals and completed sales
The partnership is supported by structured record-keeping. Referrals and completed vehicle sales are tracked through organised records, allowing both parties to monitor the pipeline of referrals and the sales that result. This keeps the commission-based model transparent: settlements are tied to verified, completed sales rather than marketing activity alone.
Business development, referrals and relationship management
BagBoy Group's role in execution spans business development, referral generation, relationship management and sales support. The work includes generating qualified buyer referrals, managing the buyer relationship through the sales process, and supporting completion of vehicle sales on behalf of Rabdan Premium Wheels. Rather than consulting at a distance, BagBoy Group operates as an active sales partner — owning the relationship from first referral through to delivered sale.
A working, performance-based sales partnership
The partnership is an active, working engagement structured around completed vehicle sales. Rather than reporting on marketing metrics, the relationship is measured by delivered outcomes — vehicles moved through BagBoy Group's referrals and sales management. The commission-based model means both parties benefit directly from actual sales, creating a partnership where marketing and business development activity is connected directly to commercial results.
Connecting marketing activity directly to business outcomes
This project shows how BagBoy Group builds commercial partnerships that connect marketing and business development activity directly to business outcomes. By taking on referral generation and sales management under a tiered, performance-based settlement, BagBoy Group moves beyond delivering visibility — it takes ownership of a share of the revenue result. It demonstrates a model where an agency's growth and a client's growth are tied to the same outcome: vehicles sold.
